Short pieces of work that answer one commercial question, from someone who is not bidding for the build.
40+ wearable integrations at launch, for Monk's connected ice bath
A lot of this work is reading a proposal from somebody else and saying plainly what is missing, what is padded and what is genuinely difficult.
I do not take a commission from any platform, agency or app, so the advice costs you a day rate and nothing else.
If the answer is that your current supplier is doing a decent job, that is the answer you get.
If you want someone to sign off a decision you have already made, I am the wrong person to ask.
Your analytics, your margins, your order data. Benchmarks from elsewhere are a sanity check, never the basis for a decision about your business.
When growth stalls there is usually one real cause and several things that look like it. Finding the real one is most of the value.
Every option comes with what it costs, what it returns and how confident that estimate is. A range with reasoning beats a single number with none.
A document you can hand to a board, a bank or an agency, written to be read by someone who was not in the room.
From £700 a day
Within a week
For owners holding an agency proposal they cannot judge on the technical detail.
From £750 a day
By the day, as needed
For owners who need a technology lead in the room without hiring one.
From £3,900
3 to 6 months
For stores that have plateaued and need the constraint found rather than guessed at.
Not quite the right fit? Fixing the technical problems that stop your pages ranking in Google.
Pricing is bespoke to scope. Figures are a starting point, confirmed in writing before work starts.
No pitch, no deck. Twenty minutes, no charge, and I ask what's actually going wrong.
Whether it's worth doing, and whether I'm the right person for it. If I'm not, I usually know who is.
If it goes ahead, I look at the numbers before I have a view on the fix. Scope and a price, agreed before anything starts.
Or email me the detail and you will get a reply the same day.
Laura Fullerton founder, Monk Read the testimonials “He's technically fantastic and brought so much expertise to Monk.”
A smart ice bath needed an app that controlled the hardware, synced with Whoop, Oura, Garmin and Fitbit, and coached users from 10°C down to 3°C. I was the client-side technical lead, shaping the product, the integrations and the Shopify store, and steering the app to launch on both stores.
Tell me what is going on and I will tell you whether it is worth fixing, and whether I am the right person to fix it.