Shopify
Builds, replatforms and ongoing support for stores that have outgrown a template.
Replatforms / store builds From £1,500
Ecommerce technology. Numbers attached.
Fifteen years running technology for retailers, now working directly with independent online stores on the changes that move the numbers.
- 200m+ Units a year processed on platforms I ran as IT Director at World of Books
- £1.5m+ turnover within two years of founding, Audio Trader
- 15 days from plan to live, two days before the old publisher closed, Rendezvous Cinema
- 2 stores live on iOS and Android from November 2024, with releases through 2025, Monk
- 1% to 55% of group turnover through the direct channel, World of Books
Four lines of work
Technology
Systems, integrations and the roadmap that keeps them from becoming a problem.
Integrations / roadmap From £3,250
Consulting
Short, focused engagements that answer a specific commercial question.
Audits / second opinion From £700 a day
Technical SEO
The technical work that decides whether your pages can rank at all.
Audits / migrations From £750 an audit
Most engagements start small. An audit or a second opinion tells us both whether a bigger piece of work is worth doing.
The work, measured
1% to 55% of turnover 3 months to replatform
Replatformed in three months, then grew the direct channel from 1% to 55% of group turnover
A £120m marketplace-dependent business needed its own channel. I moved worldofbooks.com from Magento to a headless Commercetools stack in three months, then scaled it from £100k to £4.7m a month across seven storefronts while growing the technology team to 75 and more.
Live on iOS and Android 2.5 years, fractional
Connected ice bath app shipped on iOS and Android with 40+ wearable integrations, for a founder with no in-house tech lead
A smart ice bath needed an app that controlled the hardware, synced with Whoop, Oura, Garmin and Fitbit, and coached users from 10°C down to 3°C. I selected the development partners, steered the app to launch on both stores and held third parties to the standard the founder needed.
“He understands the business, he understands how to communicate the business needs to the development team.”
Twenty minutes, no charge, a straight answer.
On whether this is work I am the right person for. If it is not, I usually know who is.